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Macroeconomics: Theory and Policy, 2nd Edition
Paperback, Full Color, 512 pages - $79.95 Free desk copy, instructor's solutions manual, and test banks for adopting instructors!
Dr. B. Modjtahedi presents macroeconomics for first-year students in a clear and accessible manner. This book introduces the goals of full employment, price stability, and long-term growth and develops the basic macroeconomic model step by step using real-life examples. Students will learn how to conduct macroeconomic analyses using the empirical evidence presented in each chapter to support the particular model or theory.
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Microeconomics: Theory and Policy, 2nd Edition
Paperback, Full Color, 480 pages - $79.95 Free desk copy, instructor's solutions manual, and test banks for adopting instructors!
Undergraduates will enjoy and learn from Modjtahedi's fresh and innovative approach to microeconomics. The role of economic policy is introduced from the beginning to teach students how to analyze situations for economic efficiency and weigh whether any government policy is justified. Specific topics include perfect competition, monopoly pricing, externalities, and public goods.
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Farming in the Dark
A Discussion About the Future of Sustainable Agriculture Paperback, 316 pages - $22.95
An invaluable resource for farmers and educators alike who are looking for an informative text to serve as a springboard for discussions about sustainable agriculture and how to gear up for a successful future. Students of sustainable agriculture will benefit from Janke's honest look at the successes and failures of the sustainable agriculture movement over the last twenty years. The book spotlights interviews with farmers and other key players in the movement.
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Structure and Design
By G G Shierle, PhD, FAIA
Structures support load and are essential to define form and space. To design structures in synergy with form and space requires creativity and informed intuition of the structural principles. The objective of this book is to introduce the principles as foundation of creative design and demonstrate successful application on many case studies. Richly illustrated, the book clarifies complex concepts without calculus and provides greater insight for readers with mathematics background. The book includes details in wood, steel, masonry, concrete, and fabric. Many graphs streamline complex tasks like column buckling and design for wind and seismic forces and correlate SI metric with US units. The book is a reference book for architects, civil engineers and builders and a text book for education.
Read a recent review of Structure and Design:
"Professor Schierle has struck a perfect balance between the pragmatic of structure and the creative of architectural design. His textbook is an invaluable resource for architects and structural engineers who collaboratively strive to achieve an inventive, competent structural solutions that help define the form and space of buildings, yet offer structural safety, reliability, and predictable long-term performance."
-Julie Mark Cohen, B.Arch., PhD, PE, Consulting Structural and Forensic Engineer
About the author
Professor Schierle is a Fellow of the American Institute of Architects, recipient of the ACSA Creative Achievement Award, NSF, HUD, and FEMA research grants, founding Director of USC's Master of Building Science Program, and a professional architect. He lectured and published extensively on Design for Earthquake Safety and tensile structures, including at AIA National Conventions. Dr. Schierle holds PhD and Master of Architecture degrees from UC Berkeley and a Dipl-Ing degree from Stuttgart. Prior to USC he taught at UC Berkeley and Stanford. He served on the California structure license committee, the Journal for Architectural Education Editorial Board, and the Fabric Architecture advisory board. His professional practice includes major projects in America, Asia, and Europe.
Reserve today for Fall 2008 classes!
Want to know more? Contact Jessica Knott, Project Editor, at 800.200.3908 x19 or jknott@universityreaders.com.
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An Introduction to Business Learning Business Concepts Through a Simulation Experience, 4th Edition
By Dave Dusseau, Ph.D. & Doug Wilson, MBA
Are you looking for an interactive approach to teaching introductory business courses?
An Introduction to Business is the only source specifically written to be used in conjunction with Management Simulation's "Foundation®". This updated book provides a framework for understanding the essential aspects of business while using the simulation. It demonstrates how the private enterprise system and businesses that participate in that system provide value for customers, clients, and society through the products and services they offer. This 4th edition includes a new chapter on Business Ethics, and business profile sidebars. These sidebars contain real world business scenarios that accompany and further illustrate key learning points in the text.
The Foundations simulation places students in the position of making business decisions for their company, while An Introduction to Business guides them through the key content areas of marketing, accounting, finance, and production. It also addresses legal and regulatory topics and describes the basic forms of business. The objective is to offer an interactive and interesting way to learn about business basics with a content-rich guide.
Using An Introduction to Business in conjunction with the simulation has proven to help students to understand and appreciate the role business plays in our economic system and our society.
Ask about the following teaching resources available for Dusseau and Wilson's manual:
• Chapter-by-chapter lesson plans
• Syllabus
• Questions and answer key
• Study guide
• PowerPoint presentations
Reserve today for Fall 2008 classes!
Want to know more? Contact Jessica Knott, Project Editor, at 800.200.3908 x19 or jknott@universityreaders.com.
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New Online General Biology Course
Are you looking for a way to teach more students with fewer resources? That was the dilemma facing Dr. Robert Pozos, who teaches multiple large sections of the non-major introductory biology course every semester at San Diego State University. For the past five years, he's been developing an online solution that combines modular, web-based reading materials and interactive student evaluations (quizzes and exams) with flexible course management tools.
Dr. Pozos has a distinguished background in biomedical research as well as teaching. He has thoroughly tested his course, BioEspresso: General Biology, with over 5,000 students to date and dozens of teaching assistants and is now ready to offer it for use to other professors.
Students pay $79.95 each for access to BioEspresso: General Biology. You can offer it to your students — for Fall 2008 only — for a special introductory per-student price of $64.95. That includes student access to all the modules, some superb images, dynamically generated quiz and exam items written by the author, and a message and grade-tracking system. Adopting BioEspresso: General Biology for your course gives you access to tools for customizing the content and the course design and for tracking and motivating students.
BioEspresso doesn't just digitize content, as so many other new biology products do. It is designed also to:
• Help you customize the content and keep track of student progress
• Save you time and effort while enriching the student experience
• Get students to take responsibility for their own learning
• Keep the price to students significantly lower than the cost of a standard textbook
For more information, please contact Becky Smith, Managing Editor, at 800.200.3908 ext. 18 or bsmith@universityreaders.com.
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